This year’s Global Transfer Pricing Conference was held at the London Hilton Metropole; renowned for its huge meeting space, it catered for over 1100 delegates from the 7th – 13th of November across the 6 day Transfer Pricing Conference.
We’re currently preparing to travel to Amsterdam and gather footage to be used in a promotional set of clips for the Global Tax Symposium at the Rome Cavalieri Waldorf Astoria in November.We’ll be filming at the Hilton Amsterdam Airport, Schiphol. The shooting will span across two days and the videos are going to be used on the registration website as promotional content. This means that before delegates register for the symposium they can watch clips of the sessions to decide which sessions they would like to attend.
High Dynamic Range content gives us the ability to show almost as much detail as the naked eye sees in real life. We use 4k cameras and lenses to capture as many small details as possible for the highest quality end production. To produce a video in HDR, we use something called S-Log. S-Log allows us to balance the lighting in shots when conditions are poor allowing us to have more detail in the darker parts of the screen, such as shadows. It was originally only built into extremely high-end cameras but in the recent years it has been implemented on less expensive corporate cameras.
We’ve recently invested in some brand new polling software for our reply plus handsets. This new software allows us to instantly create polls for our delegates to vote in. Some other features also include the ability to do Q&A’s via the handsets, question slides and even question related games where teams can be set.
When it comes to making bespoke videos, editing is quite rightly an essential factor. Post production editing sets the scene and allows the clips to come together to make an interesting story. In many cases a script is given to one of our editors on how the client would like the video to be produced, and it is then in the editors hands to create a video that sets the scene and flows, whilst taking into account the requirements of the project.
Here at Cypher HQ we’re preparing for this year’s PAT test. A PAT test is short for Portable Appliance Test, which means all of our equipment will be reviewed to ensure it is safe enough to work with. It gives us a good opportunity to check all of our gear and go over what we have.