IOSH is the Institution of Occupational Safety and Health, it’s a not-for-profit organisation where its main goal is to raise health and safety standards in the workplace. The course helps develop a code of conduct when in charge of your organisation’s employees. It’s a very well known and effective course that we believe at least one person from every organisation should attend and get their certification in.
Stuart spent 3 days last month attending the course and ended up passing with flying colours, achieving a final mark of 95/100. The next step up is to potentially look into more niche IOSH courses such as leading safely managing safely or looking into tailored IOSH-approved course for more specific industries, job roles and skills. Being in the industry that we are, health and safety plays a big role in everything we do, especially when we’re onsite.
It’s important to be IOSH certified because anyone that completes the course also gains the necessary skills to assess and control risks using risk assessments. With the courses starting from just £395 per person, you gain invaluable skills and knowledge. The other benefits can include reduced absence from injury, based on data from a study regarding self-reported non-fatal injuries by the time people had off work, over 135,000 people suffered a completely preventable injury resulting in over 7 days of absence, and over 420,000 people suffered injuries with up to 7 days off according to Health and Safety Executives UK, on top of that workplace injuries cost UK businesses up to £5.2 billion during 2017.
We're in for a busy year here at Cypher Media.
Kicking it all off is a recce to Copenhagen, Denmark, to take a look at the next venue to host the EMEA International Tax & Legal conference. Recce is short for reconnaissance, which basically means we visit the venue before the event is held in there to assure it has all the features we require including access to goods lifts, sound, lighting and space.
Following up the recce is the 5-day-long EMEA International Tax Academy being hosted in The Tivoli Hotel, Copenhagen. Shortly after that, we’re flying to sunny Spain for a Global Leadership Conference being held in the capital of Catalonia, Barcelona! We’re looking forward to these upcoming events as we’ll also be using it as time to experiment with the new kit and things we’ve never tried before such as our Zhiyun Crane Handheld Gimbal. The Zhiyun Gimbal is a motorized 3-axis handheld stabilizer and we haven’t had very much time to fully grip it, but we also believe we could get some beautiful moving shots for general videos, potentially to be used in opening/closing videos for future events! The next few jobs will also give us more time to play around with our brand-new Sony XDCAM PXW-FS5 that we took along to Dublin.
On many of the events we work on we’re able to provide all set, staging, AV equipment and support and breakout support. If you’d like to see other services and technologies we can provide feel free to read this short article we recently wrote! If you’d like to chat to us about potentially running a conference/event through us, don’t hesitate to contact us here!
This week the Cypher crew are in Dublin for the first International Tax and Legal conference of 2019. We’ll be catering for up to 800 delegates across our 22 rooms of event space. It’s our first of three IT & LA’s this year, soon to be followed up in March where we’ll be flying out to Copenhagen to manage the next academy!
The trucks arrived on Sunday and our crew of 25 have been working hard since to set up and maintain this conference being hosted in The Clayton Hotel. The beautiful main stage has been designed so that it can be used as one large 42.3m stage, but it can also be used as three different breakout rooms with wall divisions. Each individual backdrop stands at 3.6m tall and 12m wide, each with a 16:9 ratio screen built in.
This event is the perfect opportunity for us to test out some of our newly purchased kit, such as our Sony XDCAM PXW-FS5. We’re also using our very own updated and improved Cypher POD, or Programmable Onsite Display. Our real-time multi-display timetable system brings lots of flexibility when it comes to making on-site changes to the timetable schedule as it’s so quick and easy to send an update, they also auto-refresh meaning the update is instantaneous. If you’d like to know more about the different types of bespoke websites we can provide, please feel free to read through our previous article on it here.
On top of that, we’re also bringing back some things we’ve used in the past, such as our magic mirror. This is a 65” one-way mirror with embedded touch technology, the mirror uses a DSLR for the pictures and has an LED light ring on top. We’ve also brought out a photo wall that creates a perfect background for you and your teams’ photographs and the wall stands at 5.4m wide by 2.2m tall.
ISO 27001 is the international security standard for information security management systems, or ISMS for short. The ISMS is a framework of policies that ensure all legal, physical an technical controls involved in an organisations information risk management processes. It was founded in 2005 and then updated in 2013.
So, what are the benefits of obtaining your ISO certification? If you or your organisation are unlucky enough to be targeted by a successful data breach, this policy allows you to avoid any financial penalties/losses that occurred within the data breach. With the current cost of a data breach valued at $3.86 million, this can protect you from financially devastating losses. Adding on to that, cyber attacks are becoming more and more frequent and they can cause organisations huge irreversible reputational damage. An example of this is the recent Marriot International, data thieves had stolen over 500 million customers data and spanned an incredible 4 years; the reputational damage this caused was a massive 5.6% decrease in Marriott International Inc. shares alongside a class-action suit.
We recently completed our annual ISO assessment meaning we’re still fully certified and compliant with ISO 27001, as we have been since October of 2012.
Once your organisation gets its ISO 27001:2005/13 certification you should be confident in whether you fully comply with all business, legal contractual and regulatory requirements. Especially with the recently updated EU General Data Protection Regulation (GDPR), the standard ensures adequate and proportionate security controls to help secure and protect your information.
On average it takes 3-6 months to become ISO compliant, depending on the size of your organisation. This is well worth it as your newfound certification gives you the edge over many competitors by showing that your organisation demonstrates good security practices.
In 2019 videos and media are essential for the growth of your business, after all they boost conversion rates and sales. Our brains process video 60,000 times faster than text, and according to EyeWideDigital videos for your business can increase your conversion rate by up to 80%. When it comes to using videos for your website and advertisement, custom thumbnails with a person, as opposed to a wall of text, In the video is usually the most effective thing for it. If you’re able to take advantage of corporate videos effectively, it gives you the ability to really show off your organisation’s personality a lot better than other types of content.
Video SEO is the optimisation of videos on your website, there are a few techniques we at Cypher Media can help you out with the optimisation of your video SEO. Depending on where your video is going, embedded transcriptions will do you wonders. If it’s a promotional video for Facebook you’re looking for, embedded transcriptions are perfect as not only does it rank you higher by using the keywords, it also grips the attention of potential clients alongside the auto-play feature.
Here at Cypher Media, we can be as flexible as needed for our clients needs, we regularly work with clients all around Europe and last-minute jobs are our speciality! Our experienced team are highly commended by many of our global clientele. We have a wide variety of kit that gives us the flexibility to work around most, if not all handicaps, we’ve even recently purchased some extremely lightweight gear, one example being our SWIT Flexi Panel, the powerful and compact panel can change it’s colour temperature between 3000k – 5600k to suit ours or the clients needs, it then rolls up and fits inside a small tube.
A study taken in 2016 shows that out of 312 consumers, 91% of them have watched an explainer video to learn about a product or service, on top of that 97% of businesses said their explainer video helped increase consumer knowledge on their products/services. You shouldn’t feel the need to sit someone down for a corporate video, however, why not incorporate animated video or motion graphics? Infographics are also dominating the online platforms right now, they’re extremely effective and engaging, plus statistics show that an infographic is an astounding 30 times more likely to be read/watched than a text article according to Hubspot.
Please don’t hesitate to contact one of the team if you have any questions about our video services, animations or motion graphics.
New year, new website! We all know that it’s important to keep our websites updated, but WHY exactly is that? Well, updating your website regularly plays a crucial part in your growth as your SEO ranking depends on it. When you update your website regularly the crawlers that visit it report the activity to the search engine, this then determines where you place on the SEO ranking list. And of course, you want to make a good impression; a fresh, up to date website does the trick as it’s always good to stay ahead of the competition. An outdated website with broken links and a worn look is almost guaranteed to drive potential clients away.
Here at Cypher Media we love keeping our website looking as modern and clean as possible, that’s why we’re currently redesigning it for the third year in a row! After hours of website meetings and analysing the current trends, work has begun on the first draft. It’s all about finding a nice midpoint between a clean and SEO friendly design.
We’ve talked about potential designs and features and have decided on a few new features to be added. A parallax slider, also known as the parallax effect, is a gorgeous modern slider design that we’re looking to implement, you can find an example of it here, click through and scroll down to see the effect. We’ll be working on both the front and backend of our website to eliminate bugs and make the whole process a lot smoother by doing things like adding a variety of quick-link buttons to the homepage of our CMS allowing for quicker updates.
We have designed many different websites in the past, including registration websites, resource material platforms and our very own POD. Registration websites are extremely popular with our clients as they help avoid confusion and save lots of time when managing delegates at an event, we also recently created a registration website for an event being held in Tokyo, Japan; the website was the first multilingual registration website we had tried, and it worked perfectly! HealthScience Live would be an exciting example of a resource material platform that we have worked on in the past, HealthScience Live; allows our client to share and track medical conference materials online.
Cypher Media’s very own POD, or Programmable Onsite Display, is a project we’ve been working on since July of 2017. This bespoke website serves as a real-time multi-display timetable system that we use on most of our events to display and manage the conference timetables. The main purpose of this project was to create a timetable for delegates that could be displayed on various screens throughout a venue with updates being easily made from one mobile device, meaning we don’t have to manually update every screen. However, through the versions we have given it more features to make it more relevant and useable on events, such as being able to add video content that automatically displays at a pre-set time.
We hope you had a relaxed and enjoyable festive break surrounded by family and friends. It’s time to kick off 2019 right away! First off is a recce to the Lisbon Marriott in preparation for a potential ITX later this year, this is shortly followed by a Global Leadership Conference being held in Charlotte, North Carolina, USA. This is followed up by the first EMEA ITA conference of the year early on in February, this will be hosted in Dublin, Ireland.
2018 has been an excellent year for testing out lots of different technologies for our clients to use. In February we filmed and edited one of our clients presenting in front of a green screen, in order to remove the background and give the illusion that he was floating inside the holographic display, the hologram worked by utilising light diffraction to create a virtual 3D image of an object to bring it to life in the 270°, 3 sided viewing hologram display. This turned more than a few heads. On more than a few occasions this year, we’ve brought along iPad robots along to conferences. The robots allow the speaker to stream themselves on the iPad whilst also controlling it from a separate application. Toward the end of the year, we also tried out a “magic mirror photobooth” which turned out to be a huge success, our clients and the delegates seemed to really enjoy using it. The magic mirror is a reflective and interactive screen which guides the user from start to finish how to take and print the photographs.
We’ve had a crazy November here at Cypher Media, with jobs in London, Nice and Prague.
With 3 simultaneous jobs and another following shortly after, it was a great opportunity to really push ourselves. Kicking the lot off was the Global Independence Conference in Nice, followed by this years London Working Week being held in More London which also happened to overlap with the final Global Tax Symposium of the year. To top it all off we finished the month with the final International Tax Academy of the year.
It’s been a mad month but we made it out with nothing but positive comments coming from clients.
Whilst finishing up the last bits of preparation for our two weeks in Prague, we were called up for a shoot to gather clips that are to be used at the upcoming Global Tax Symposium.
The filming took place in Prague, we arrived on the Thursday 25th November to set up in preparation for the videoing that would be taking place the following morning.
We used two of our brand new flexible Swit LED lights with softbox diffusers, this made for an extremely lightweight kit.
We’ve recently finished the creation of a gorgeous community health centres website, Nuffield Health Practice. We agreed on creating a fresh, modern website that was HTML5 & W3C compliant as well as being mobile friendly. The website was built using Joomla CMS / PHP which was decided after agreeing to the finalised template design and website functionality.
If you’d like to give your website a stylish new design, don’t hesitate to get in contact with us for a quote.
We’ve just invested in a brand new lightweight SWIT Flexi Panel, they will be very useful on shoots where we don’t have any transport taking our kit to the venue. The Flexi Panel rolls up and fits inside a small tube making it extremely portable, if we were to take our Dedo Lights instead, they require a large case along with lighting stands.
The panels are bi-colour, meaning we can change their colour temperature between 3000k – 5600k to suit our - or the clients filming needs.
After a jam-packed few months of preparation, we’re finally kitted out to take on our three overlapping jobs in November! We’ve had all of our kit being used on the jobs out, tried and tested; we also invested in our fourth Blackmagic 4K Video Assist Monitor.
The event schedule/Programmable Onsite Display has also had lots of exciting updates we can’t wait to use onsite, such as backend changes allowing us to change the theme of the display without using colour codes, we now get a drop-down menu containing different theme colours; We can now upload more than one video and get them to play one after another. We look forward to using this in November.