In 2019 videos and media are essential for the growth of your business, after all they boost conversion rates and sales. Our brains process video 60,000 times faster than text, and according to EyeWideDigital videos for your business can increase your conversion rate by up to 80%. When it comes to using videos for your website and advertisement, custom thumbnails with a person, as opposed to a wall of text, In the video is usually the most effective thing for it. If you’re able to take advantage of corporate videos effectively, it gives you the ability to really show off your organisation’s personality a lot better than other types of content.
New year, new website! We all know that it’s important to keep our websites updated, but WHY exactly is that? Well, updating your website regularly plays a crucial part in your growth as your SEO ranking depends on it. When you update your website regularly the crawlers that visit it report the activity to the search engine, this then determines where you place on the SEO ranking list. And of course, you want to make a good impression; a fresh, up to date website does the trick as it’s always good to stay ahead of the competition. An outdated website with broken links and a worn look is almost guaranteed to drive potential clients away.
The Cypher crew are back in Charlotte for this year's Global Leadership Conference. Adrian and Chris saw the same event through last year with great success! They'll be working at the gorgeous Kimpton Tryon Park Hotel throughout the 5-day-long event, providing AV equipment and support whilst also directing the conference. Pre-production and planning for an event like this is crucial. If we were to forget something, it could be detrimental to the flow of the event.
We hope you had a relaxed and enjoyable festive break surrounded by family and friends. It’s time to kick off 2019 right away! First off is a recce to the Lisbon Marriott in preparation for a potential ITX later this year, this is shortly followed by a Global Leadership Conference being held in Charlotte, North Carolina, USA.
2018 has been an excellent year for testing out lots of different technologies for our clients to use. In February we filmed and edited one of our clients presenting in front of a green screen, in order to remove the background and give the illusion that he was floating inside the holographic display, the hologram worked by utilising light diffraction to create a virtual 3D image of an object to bring it to life in the 270°, 3 sided viewing hologram display. This turned more than a few heads. On more than a few occasions this year, we’ve brought along iPad robots along to conferences.
We’ve recently finished the creation of a gorgeous community health centres website, Nuffield Health Practice. We agreed on creating a fresh, modern website that was HTML5 & W3C compliant as well as being mobile friendly. The website was built using Joomla CMS / PHP which was decided after agreeing to the finalised template design and website functionality.
We’ve just invested in a brand new lightweight SWIT Flexi Panel, they will be very useful on shoots where we don’t have any transport taking our kit to the venue. The Flexi Panel rolls up and fits inside a small tube making it extremely portable, if we were to take our Dedo Lights instead, they require a large case along with lighting stands.
As you well may know, we’ve got an extremely busy upcoming November here at Cypher Media; with four simultaneous jobs occurring in Nice and London, with two jobs one-after-the-other in Prague. We’ll have Cypher crew dotted around each event; Jake will be in London, Chris will be in Nice and Adrian will be in Prague.
Next month Stuart will be attending an IOSH course; IOSH stands for the Institution of Occupational Safety and Health. It is a three-day course that will cover working safely and managing safely. Working safely is aimed at all employees; this will cover the essentials of health and safety in the workplace. Managing safely, which is aimed at managers, supervisors and team leaders, will give them the skills and knowledge to manage health and safety within teams.