Why do you need video production? The proof is in the pudding.

Statistics show that people are over 64% more likely to invest in your product or service if there is a video, they’re also likely to spend an extra two minutes on your website.

We have been producing a lot of motion graphics for our clients recently.

But why are they so popular?

As the year comes to an end, we do not. With 3 conferences until the Christmas break, we’ve got to keep on our toes here at Cypher Media.

We’re currently preparing to travel to Amsterdam and gather footage to be used in a promotional set of clips for the Global Tax Symposium at the Rome Cavalieri Waldorf Astoria in November.We’ll be filming at the Hilton Amsterdam Airport, Schiphol. The shooting will span across two days and the videos are going to be used on the registration website as promotional content. This means that before delegates register for the symposium they can watch clips of the sessions to decide which sessions they would like to attend.

High Dynamic Range content gives us the ability to show almost as much detail as the naked eye sees in real life. We use 4k cameras and lenses to capture as many small details as possible for the highest quality end production. To produce a video in HDR, we use something called S-Log. S-Log allows us to balance the lighting in shots when conditions are poor allowing us to have more detail in the darker parts of the screen, such as shadows. It was originally only built into extremely high-end cameras but in the recent years it has been implemented on less expensive corporate cameras.

We’ve recently invested in some brand new polling software for our reply plus handsets. This new software allows us to instantly create polls for our delegates to vote in. Some other features also include the ability to do Q&A’s via the handsets, question slides and even question related games where teams can be set.

When it comes to making bespoke videos, editing is quite rightly an essential factor. Post production editing sets the scene and allows the clips to come together to make an interesting story. In many cases a script is given to one of our editors on how the client would like the video to be produced, and it is then in the editors hands to create a video that sets the scene and flows, whilst taking into account the requirements of the project.

Here at Cypher HQ we’re preparing for this year’s PAT test. A PAT test is short for Portable Appliance Test, which means all of our equipment will be reviewed to ensure it is safe enough to work with. It gives us a good opportunity to check all of our gear and go over what we have.

Obviously, lighting is such an integral part of filming interviews and it is one of the unsung aspects of video production, but why is it so important?

We've got a lot going on at Cypher HQ currently!

As of now, we're editing the videos from the HR Leaders Conference in Paris, the Essentra Conference in London, and the FS Tax Leaders Conference in Rome. On top of that, we're also working on a project with one of our clients that cannot be named as of yet. The final project will be a specialist Health Policy Forum used to dedicate the development and continuing support of policy initiatives to improve global public health, whenever an unmet medical need exists.

PIN numbers could be a thing of the past according to Visa; “In 2020, the average consumer will have more than 200 passwords they have to remember.” The credit card giant is currently working alongside the finance and payment industry on new ways of accepting card payments using other forms of verification.

You may have seen the uproar in the news regarding Net Neutrality in the USA. Ajit Pai, an American attorney and chairman of the United States Federal Communications Commission (FCC), proposed that Net Neutrality should be scrapped due to bigger websites taking up more bandwidth than they should have. Netflix uses 1/3 of America's bandwidth, this is why Ajit Pai is pushing to get rid of Net Neutrality.