On average a website visitor will stay two minutes longer on a site when they watch a video (comscore)
Let’s face it we’ve all done it, you’re looking for a something online, you google it, you click on the first link. You have a quick skim through but the information you want isn’t readily available, so you click the back button and it’s onto the next link. If you can put all that information upfront in a video on the home page of your website, people will be more likely to hang around. Simply put, it means they can sit back and watch, rather than having to read paragraph after paragraph of text. You could expand on this by having video feature on each page of your website or by using it to showcase the finer points of your company or products.