In 2019 videos and media are essential for the growth of your business, after all they boost conversion rates and sales. Our brains process video 60,000 times faster than text, and according to EyeWideDigital videos for your business can increase your conversion rate by up to 80%. When it comes to using videos for your website and advertisement, custom thumbnails with a person, as opposed to a wall of text, In the video is usually the most effective thing for it. If you’re able to take advantage of corporate videos effectively, it gives you the ability to really show off your organisation’s personality a lot better than other types of content.
Video SEO is the optimisation of videos on your website, there are a few techniques we at Cypher Media can help you out with the optimisation of your video SEO. Depending on where your video is going, embedded transcriptions will do you wonders. If it’s a promotional video for Facebook you’re looking for, embedded transcriptions are perfect as not only does it rank you higher by using the keywords, it also grips the attention of potential clients alongside the auto-play feature.
Here at Cypher Media, we can be as flexible as needed for our clients needs, we regularly work with clients all around Europe and last-minute jobs are our speciality! Our experienced team are highly commended by many of our global clientele. We have a wide variety of kit that gives us the flexibility to work around most, if not all handicaps, we’ve even recently purchased some extremely lightweight gear, one example being our SWIT Flexi Panel, the powerful and compact panel can change it’s colour temperature between 3000k – 5600k to suit ours or the clients needs, it then rolls up and fits inside a small tube.
A study taken in 2016 shows that out of 312 consumers, 91% of them have watched an explainer video to learn about a product or service, on top of that 97% of businesses said their explainer video helped increase consumer knowledge on their products/services. You shouldn’t feel the need to sit someone down for a corporate video, however, why not incorporate animated video or motion graphics? Infographics are also dominating the online platforms right now, they’re extremely effective and engaging, plus statistics show that an infographic is an astounding 30 times more likely to be read/watched than a text article according to Hubspot.
Please don’t hesitate to contact one of the team if you have any questions about our video services, animations or motion graphics.