On average a website visitor will stay two minutes longer on a site when they watch a video (comscore)
Let’s face it we’ve all done it, you’re looking for a something online, you google it, you click on the first link. You have a quick skim through but the information you want isn’t readily available, so you click the back button and it’s onto the next link. If you can put all that information upfront in a video on the home page of your website, people will be more likely to hang around. Simply put, it means they can sit back and watch, rather than having to read paragraph after paragraph of text. You could expand on this by having video feature on each page of your website or by using it to showcase the finer points of your company or products.
Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (Bytemobile Mobile Analytics Reports)
Apps for smart phones and tablets are integrating video more and more, it’s simple for users to embed video content in social media posts and share. The technology is putting video at our fingertips and as 4G grows I could soon be possible to watch video content no matter where you are. Smart phones and tablets are being optimised for video content, time to take advantage!
The chances of getting a page one listing on Google increase 53 times with video (Forrester Research)
It’s been said that YouTube is the 2nd biggest search engine in the world, second only to Google (who actually own YouTube!) It’s not just about getting a video, it’s about knowing what to do with it and where to put it once you have it. Having a video presence on YouTube and putting a bit of thought into things like the video titles, descriptions and tags is great S.E.O. that you can do yourself. What’s more a video listing on Google is visual; it’s going to stand out.
Professionally produced video optimized for eCommerce outperforms user-generated video by 30 % (Comsocre)
Part of the problem is, yes video is a very powerful tool, but it has to look good. It’s no good spending thousands of pounds on your brand but then sending Dave from logistics who filmed his aunts wedding last June to shoot your new corporate message. Often when a video is filmed professionally you don’t notice what’s gone into it because it all just works. But there’s a lot to consider, sound, lighting, graphics and music to name a few. Something as simple as simple as how a shot is framed could affect the whole tone of your video. Get someone who doesn’t know what they’re doing and it could undermine the whole message you’re trying to communicate.
Video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email (Cisco)
With today’s broadband speeds high quality video is readily available to all and factor in that we’re now able to watch it on the go, on our way to work, on our lunch break, during the adverts etc. The demand is only going to grow. The world is leaning towards online video in all areas now, soon we’ll be consuming media completely online and TV channels, DVD’s and Blu Rays’s will be a thing of the past. It’s no coincidence that a YouTube account is called a Channel!