We’ve recently invested in our third Blackmagic 4k Video Assist monitor after being pleasantly surprised by their performance on our past conferences. The 7” high resolution, super bright touch screen is now our go-to video assistant.
Don’t underestimate its size! The Blackmagic has a screen resolution of 1920 x 1200 so you can view a full 16:9 image or video. It also records Ultra HD 4k/HD up to 30fps with monitor features such as histogram, zebra, and focus peaking to help us get the best possible shots while avoiding things such as overexposure.
Here at Cypher Media, we’re always thinking of innovative ways of cutting costs for our clients. With our latest piece of equipment, we’re able to do just that!
We’ve looked into cost-effective ways of live streaming for our clients, cutting the cost down by thousands of pounds! Our convenient new piece of equipment allows us to stream using HD camera signals to Live cast through YouTube, Adobe Connect, and other live streaming services.
Our solutions range from using a singular HD webcam to a full 3 broadcast-camera live feed with a Vision Mixer for high-quality streaming. Gone are the days of having to hire expensive equipment and broadcast trucks.
When there’s live feed, there’s a stream of advantages! Participants feel more engaged in the webinar/session at hand, it’s also easier to explain and put things into perspective. Live streaming saves company resources; and more importantly, time!
Here at Cypher Media, over the last few conferences we’ve been showing our new timetable system off.
The system was developed by our web developer, Dharmesh, using Node JS – an open source server framework that runs on various platforms (Windows, Linux, Unix, Mac OS X, etc.) and MySQL (Relational database management system).
To get the look and feel we have used materialise CSS - A modern responsive front-end framework based on Material Design.
The timetable has many excellent features that ensure the delegates are going to the right place at the right time. The timetable updates automatically overnight which saves a lot of hassle in the busy conference mornings. It also clearly shows when a session is in progress by highlighting it grey. When a session has been and gone, the timetable automatically removes it from the queue of sessions, saving confusion.
The new system will be ready soon; it is going to be combined with Google Material Design + Socket IO + Angular 5 – The latest technology at the moment.
With the Global Tax Academy in Rome coming to an end on Saturday, more than half of the Cypher crew are flying straight to Madrid for the third and final International Tax Academy of the year. The conference will run from 18th – 25th November, that makes 12 days on the road for the majority of the crew!
The main stage will have a two-screen backdrop, approximately 100ft wide and 13ft high with twin 16:9 format, 13ft wide screens. We’re also taking a stunning 8m x 4m LED wall package.
The conference will take place at the Madrid Marriott Auditorium Hotel & Conference Center which has excellent meeting space. The Marriott has 56 event rooms and a maximum of 56 breakout rooms with the capacity of the largest event space being 2000.
This will be our last job of the year, after some well-deserved rest over Christmas, we’ll be up and running again in late January for the first Global Management Conference of the New Year.
We’re pleased to say our Digital Marketing / Production Assistant apprentice, Jake, has finished his level 3 diploma in Digital Marketing and Social Media. He’s now working towards his level 4 diploma that he should hopefully obtain in February of 2019.
Jake has had an exciting first year at Cypher, coming straight from school he has transitioned well. As of November, we’ve brought Jake along to lots of conferences for on-the-job experience. A few of the locations include London, Madrid, Lyon & Paris!
Our kit is currently being prepared to be sent off to Rome for the 6-day-long annual Global Tax Symposium.
We’ve got a super busy upcoming two weeks as thirteen out of twenty-four of the crew will have to fly straight from Rome to Madrid for the next even - the third International Tax Academy that’ll run from 18th – 25th of November.
The venue for this year’s Annual Global Tax Symposium is the Waldorf Astoria Rome Cavalieri Hotel which is the "largest and most modern congress facility of any European 5-star luxury hotel." The venue has over 93,000 sq.ft of meeting and conference space, so that should be enough to cater for all of the delegates!
There will be 24 Cypher Media crew on site to set up and manage the event.
We are also building the largest LED wall we have ever used for a client conference, at a size of 8m x 4m! And we can't wait to post some pictures of it in action!
This year’s Global Transfer Pricing Conference was held at the London Hilton Metropole; renowned for its huge meeting space, it catered for over 1100 delegates from the 7th – 13th of November across the 6 day Transfer Pricing Conference.
With a moderate crew of 23, we got set on getting the event up and running. The main stage featured a twin screened backdrop that was approximately 80ft wide and 14ft high with twin 16:9 format 14ft screens. The set was created to be multifunctional as the room was to be split into two separate rooms for two different sessions and then back again into one large room.
The set was able to be split and set back up to be used as two standalone sets when the walls had been divided within a short 30 minute period. We frequently do this on events for our clients.
The whole Cypher crew provided AV equipment and support, as well as onsite editing, branding set & stage building, sound, lighting and much more.
We also provided AV support at the Natural History Museum during the conference. Find out more here.
On Wednesday 11th of October we provided A/V support for a gala night at the beautiful Natural History Museum.
Guests arrived by coach from the Global Transfer Pricing Conference that was being held at the Hilton Metropolitan Hotel in Edgware.
On arrival guests were given a drink and then led straight through to dinner to music from a string duo. Dinner was set for 800 delegates in Hintze Hall and Fossil Way and the after party was held in North Hall.
Working with approved venue partners we lit the entrance to the museum in brand colours and provided lighting and sound throughout all of the spaces being used for the evening. Client logos were also projected onto the wall above the main staircase in Hintze Hall and onto the wall at the end of Fossil Way. The newly installed blue whale was also lit in complementary colours.
Although the after party went on until midnight we managed not to wake any of the exhibits.
Colour grading and correction
“Colour grading is the process of altering and enhancing the colour of a motion picture, video image, or still image electronically, photo-chemically or digitally.”
Colour grading is usually associated with picture and video editing and we often use it in our projects here at Cypher Media to give our videos a cinematic look or in order to change the atmosphere. Often we will shoot our videos using Sony S-log3, which captures a lot more detail in the image which increases flexibility when grading.
Some of our monitors, such as our Blackmagic 4K video assist has some pre-set colour grades (known as LUTs) loaded into the memory so that we can see in real time what the image might look like in post-production.
Colour grading should not be mixed up with colour correction. Although they can be used interchangeably, they still refer to different processes or editing colour in media. Colour correction usually comes first as raw footage/images tent to be over or under saturated and need balancing out. Colour correction would then balance the colours out so they look as the human eye would see.
A good example of how we used colour correction and grading recently was when we had to pull out some old footage of London from our archives for an upcoming project. The sky was dull and washed out, and the shots had actually been shot with a ‘warm’ look. We wanted to restore the shots and see what we could do with the sky.
Here is an example of how Chris used the above techniques to bring new life to the video.
Why do you need video production? The proof is in the pudding.
Statistics show that people are over 64% more likely to invest in your product or service if there is a video, they’re also likely to spend an extra two minutes on your website.
As of now, 55% of people watch videos online every day and by the end of 2017 online video will account for 74% of ALL online traffic; why not get a head start?
We’ve all heard the saying that ‘a picture tells a thousand words’; so how much could a 30-second video get across to potential clients? Technically 750,000 words if the video is running at 25p ;)
Corporate videos, if approached correctly, can show off your business’ personality a lot better than other types of content. Whether it is animated video, motion graphics or a professionally shot video, they all have their own perks to pushing messages across.
Videos are extremely versatile, if you make a company-specific video not only can it go on your website, you can send it along with promotional emails, relevant blogs and social media ads. Statistics also show that sending videos along with emails can also increase the click-through rate by 96%.
Contact us if you’d like to enquire about hiring us for a video service. We provide animated videos, motion graphics and all kinds of corporate video production services.
We have been producing a lot of motion graphics for our clients recently.
But why are they so popular?
Motion graphics give the illusion of rotation or movement to traditional still images. The use of motion graphics in corporate video is ever-increasing due to the simplicity and effectiveness of it. These types of video are perfect when you have little text but want to use icons, or graphics to convey a story. We often refer to these as infographics. They also make a lasting impression whilst keeping the audience engaged.
They can be developed to comply with your brand guidelines using your corporate colours, fonts and style.
Our go-to software for this would be Final Cut Pro X; by using Final Cut we’re able to utilise a vast array of plugins to make the creation of the graphics less time-consuming and more cost-effective whilst keeping the same high quality.
Please feel free to contact us if you’d like to enquire about hiring us for a video service. We provide animated videos, motion graphics, corporate video production services and much more.
As the year comes to an end, we do not. With 3 conferences until the Christmas break, we’ve got to keep on our toes here at Cypher Media.
First up we have a Global Transfer Pricing Conference that will be held in London at the Hilton Metopole; The Hilton Metropole meeting space has a capacity of 3000 delegates, along with 42 meeting rooms and 4,300 sq. meters of flexible space. There will be a crew of 25 working across all 6 days of the conference.
Next up we have the final Global Tax Symposium of the year which is being held at the Rome Cavalieri Waldorf Astoria Hotel. This hotel has the largest and most modern meeting facilities of any luxury 5* hotel in Europe, with 28 meeting rooms and breakout areas.
Finally to end the year we have the last International Tax Academy of 2017. This will take place at the Madrid Marriott Auditorium Hotel & Conference Center which also has excellent meeting space. The Madrid Marriott has 56 event rooms and a maximum of 56 breakout rooms with the capacity of the largest event space being 2000.
We’re currently preparing to travel to Amsterdam and gather footage to be used in a promotional set of clips for the Global Tax Symposium at the Rome Cavalieri Waldorf Astoria in November.We’ll be filming at the Hilton Amsterdam Airport, Schiphol. The shooting will span across two days and the videos are going to be used on the registration website as promotional content. This means that before delegates register for the symposium they can watch clips of the sessions to decide which sessions they would like to attend.
We’ll be filming at the Hilton Amsterdam Airport, Schiphol. The shooting will span across two days and the videos are going to be used on the registration website as promotional content. This means that before delegates register for the symposium they can watch clips of the sessions to decide which sessions they would like to attend.We’ll be filming in 4K on our Sony FS7 with our Samyang prime lenses and set of LED lights for ease of portability.
We’ll be filming in 4K on our Sony FS7 with our Samyang prime lenses and set of LED lights for ease of portability.There’s also lots coming up in the next month or two including jobs at the Hilton London Metropole, the Rome Cavalieri Waldorf
High Dynamic Range content gives us the ability to show almost as much detail as the naked eye sees in real life. We use 4k cameras and lenses to capture as many small details as possible for the highest quality end production. To produce a video in HDR, we use something called S-Log. S-Log allows us to balance the lighting in shots when conditions are poor allowing us to have more detail in the darker parts of the screen, such as shadows. It was originally only built into extremely high-end cameras but in the recent years it has been implemented on less expensive corporate cameras.
All of our cameras are HD compatible, in fact most of them even have 4k resolution capabilities. For example, our Sony PXW-FS7's sensor incorporates 11.6 million total pixels and 8.8 million effective pixels to deliver full 4K resolution. Even when delivering in HD, our recordings capture detail and image texture that HD sensors cannot see.
To play back HDR you must have compatible hardware as many TVs and monitors do not have the capability of playing it. However, many are turning to HDR due to the fact that it opens up visual possibilities that SDR video simply cannot offer, like the vibrant colours, dazzling lighting and incredible detail.
We have a very competitive price and can offer multiple variations of cameras and services. If you would be interested please feel free to contact us here.