News

Black Magic Isn't Always Bad!

Written on Thursday, 07 December 2017

We’ve recently invested in our third Blackmagic 4k Video Assist monitor after being pleasantly surprised by their performance on our past conferences. The 7” high resolution, super bright touch screen is now our go-to video assistant.  

Don’t underestimate its size! The Blackmagic has a screen resolution of 1920 x 1200 so you can view a full 16:9 image or video. It also records Ultra HD 4k/HD up to 30fps with monitor features such as histogram, zebra, and focus peaking to help us get the best possible shots while avoiding things such as overexposure.

Cost-effective live streaming

Written on Thursday, 30 November 2017

Here at Cypher Media, we’re always thinking of innovative ways of cutting costs for our clients. With our latest piece of equipment, we’re able to do just that!

We’ve looked into cost-effective ways of live streaming for our clients, cutting the cost down by thousands of pounds! Our convenient new piece of equipment allows us to stream using HD camera signals to Live cast through YouTube, Adobe Connect, and other live streaming services.

Our solutions range from using a singular HD webcam to a full 3 broadcast-camera live feed with a Vision Mixer for high-quality streaming. Gone are the days of having to hire expensive equipment and broadcast trucks.

When there’s live feed, there’s a stream of advantages! Participants feel more engaged in the webinar/session at hand, it’s also easier to explain and put things into perspective.  Live streaming saves company resources; and more importantly, time!

Conference Timetable Website!

Written on Wednesday, 22 November 2017

Here at Cypher Media, over the last few conferences we’ve been showing our new timetable system off.

The system was developed by our web developer, Dharmesh, using Node JS – an open source server framework that runs on various platforms (Windows, Linux, Unix, Mac OS X, etc.) and MySQL (Relational database management system).

Other technology we have used would be Socket IO for real-time communication (Live Updates) between the client and the server. Socket.IO is a JavaScript library for real-time web applications. It enables real-time, bi-directional communication between web clients and servers. It has two parts: a client-side library that runs in the browser, and a server-side library for Node.js.

To get the look and feel we have used materialise CSS - A modern responsive front-end framework based on Material Design.

The timetable has many excellent features that ensure the delegates are going to the right place at the right time. The timetable updates automatically overnight which saves a lot of hassle in the busy conference mornings. It also clearly shows when a session is in progress by highlighting it grey. When a session has been and gone, the timetable automatically removes it from the queue of sessions, saving confusion.

The new system will be ready soon; it is going to be combined with Google Material Design + Socket IO + Angular 5 – The latest technology at the moment.

International Tax Academy - Madrid

Written on Thursday, 16 November 2017

With the Global Tax Academy in Rome coming to an end on Saturday, more than half of the Cypher crew are flying straight to Madrid for the third and final International Tax Academy of the year. The conference will run from 18th – 25th November, that makes 12 days on the road for the majority of the crew!

The main stage will have a two-screen backdrop, approximately 100ft wide and 13ft high with twin 16:9 format, 13ft wide screens.  We’re also taking a stunning 8m x 4m LED wall package.

The conference will take place at the Madrid Marriott Auditorium Hotel & Conference Center which has excellent meeting space. The Marriott has 56 event rooms and a maximum of 56 breakout rooms with the capacity of the largest event space being 2000.

This will be our last job of the year, after some well-deserved rest over Christmas, we’ll be up and running again in late January for the first Global Management Conference of the New Year.

Jake's First Year!

Written on Thursday, 09 November 2017

We’re pleased to say our Digital Marketing / Production Assistant apprentice, Jake, has finished his level 3 diploma in Digital Marketing and Social Media. He’s now working towards his level 4 diploma that he should hopefully obtain in February of 2019.

Jake has had an exciting first year at Cypher, coming straight from school he has transitioned well. As of November, we’ve brought Jake along to lots of conferences for on-the-job experience. A few of the locations include London, Madrid, Lyon & Paris!

Global Tax Symposium - Rome

Written on Tuesday, 07 November 2017

Our kit is currently being prepared to be sent off to Rome for the 6-day-long annual Global Tax Symposium.

We’ve got a super busy upcoming two weeks as thirteen out of twenty-four of the crew will have to fly straight from Rome to Madrid for the next even - the third International Tax Academy that’ll run from 18th – 25th of November.

The venue for this year’s Annual Global Tax Symposium is the Waldorf Astoria Rome Cavalieri Hotel which is the "largest and most modern congress facility of any European 5-star luxury hotel." The venue has over 93,000 sq.ft of meeting and conference space, so that should be enough to cater for all of the delegates!

There will be 24 Cypher Media crew on site to set up and manage the event.

We are also building the largest LED wall we have ever used for a client conference, at a size of 8m x 4m! And we can't wait to post some pictures of it in action!

London Global Transfer Pricing Conference 2017

Written on Thursday, 26 October 2017

This year’s Global Transfer Pricing Conference was held at the London Hilton Metropole; renowned for its huge meeting space, it catered for over 1100 delegates from the 7th – 13th of November across the 6 day Transfer Pricing Conference.

With a moderate crew of 23, we got set on getting the event up and running. The main stage featured a twin screened backdrop that was approximately 80ft wide and 14ft high with twin 16:9 format 14ft screens. The set was created to be multifunctional as the room was to be split into two separate rooms for two different sessions and then back again into one large room.

The set was able to be split and set back up to be used as two standalone sets when the walls had been divided within a short 30 minute period. We frequently do this on events for our clients.

The whole Cypher crew provided AV equipment and support, as well as onsite editing, branding set & stage building, sound, lighting and much more.

We also provided AV support at the Natural History Museum during the conference. Find out more here.

A night at the museum

Written on Thursday, 19 October 2017

On Wednesday 11th of October we provided A/V support for a gala night at the beautiful Natural History Museum.

Guests arrived by coach from the Global Transfer Pricing Conference that was being held at the Hilton Metropolitan Hotel in Edgware.

On arrival guests were given a drink and then led straight through to dinner to music from a string duo. Dinner was set for 800 delegates in Hintze Hall and Fossil Way and the after party was held in North Hall.

Working with approved venue partners we lit the entrance to the museum in brand colours and provided lighting and sound throughout all of the spaces being used for the evening. Client logos were also projected onto the wall above the main staircase in Hintze Hall and onto the wall at the end of Fossil Way. The newly installed blue whale was also lit in complementary colours.

Although the after party went on until midnight we managed not to wake any of the exhibits.

What is colour grading and correction?

Written on Thursday, 05 October 2017

Colour grading and correction

“Colour grading is the process of altering and enhancing the colour of a motion picture, video image, or still image electronically, photo-chemically or digitally.”

Colour grading is usually associated with picture and video editing and we often use it in our projects here at Cypher Media to give our videos a cinematic look or in order to change the atmosphere. Often we will shoot our videos using Sony S-log3, which captures a lot more detail in the image which increases flexibility when grading.

Some of our monitors, such as our Blackmagic 4K video assist has some pre-set colour grades (known as LUTs) loaded into the memory so that we can see in real time what the image might look like in post-production.

Colour grading should not be mixed up with colour correction. Although they can be used interchangeably, they still refer to different processes or editing colour in media. Colour correction usually comes first as raw footage/images tent to be over or under saturated and need balancing out. Colour correction would then balance the colours out so they look as the human eye would see.

A good example of how we used colour correction and grading recently was when we had to pull out some old footage of London from our archives for an upcoming project. The sky was dull and washed out, and the shots had actually been shot with a ‘warm’ look. We wanted to restore the shots and see what we could do with the sky.

Here is an example of how Chris used the above techniques to bring new life to the video.

  

Why do You Need Video Production?

Written on Thursday, 28 September 2017

Why do you need video production? The proof is in the pudding.

Statistics show that people are over 64% more likely to invest in your product or service if there is a video, they’re also likely to spend an extra two minutes on your website.

As of now, 55% of people watch videos online every day and by the end of 2017 online video will account for 74% of ALL online traffic; why not get a head start?

We’ve all heard the saying that ‘a picture tells a thousand words’; so how much could a 30-second video get across to potential clients? Technically 750,000 words if the video is running at 25p ;)

Corporate videos, if approached correctly, can show off your business’ personality a lot better than other types of content. Whether it is animated video, motion graphics or a professionally shot video, they all have their own perks to pushing messages across.

Videos are extremely versatile, if you make a company-specific video not only can it go on your website, you can send it along with promotional emails, relevant blogs and social media ads. Statistics also show that sending videos along with emails can also increase the click-through rate by 96%.

Contact us if you’d like to enquire about hiring us for a video service. We provide animated videos, motion graphics and all kinds of corporate video production services.