In preparation for the 6-day-long Rome job being held at the Rome Marriott Park Hotel, we’ve been very busy in the office updating our equipment.
We have over 40 laptops put through an update cycle once every other month, this ensures our laptop c being used.
We’ve also updated our primary editing software, Final Cut Pro X, from version 10.3.4 to 10.4. This now gives us the ability import and edit 360° equirectangular video in a wide range of formats and frame sizes.
General firmware updates on the Sony XDCAM PXW-FS7 and our Blackmagic Video Assist have also taken place just so that we’re on top of our equipment admin.
We’ve treated ourselves this month! Our new Canon i-SENSYS MF734Cdw printer along with a custom-made flight case to fit has landed in the Cypher office!
We’ll now be using this instead of the Canon i-SENSYS MF724Cdw to fulfil all of the event or conference printing, scanning or copying requirements. It’s definitely a step up from the older version, with 27 pages per minute printing, that’s 20 ppm faster than the older version. It is also twice as quick for double-sided pages, coming in at 20 pages per minute for maximum efficiency!
The 734Cdw also blows its predecessor out of the water when it comes to scanning and copying. It can scan and copy 10 times more pages than the older version, that’s up to 999 pages. All this helps to minimise valuable time wasted on conference admin!
We’re currently preparing for a 6-day-long Global Management Conference at The Hotel Arts in Barcelona, our first conference of the year!
We’re very excited for this one as we’ll be using a variety of funky technology, including a holographic display system for the coffee area, a telepresence iPad robot, and a super wide-screen 2 blend rear projection screen in the main set - powered by a multi-layer picture-in-picture graphics control system. We will also be using the very latest event App to add interaction to the proceedings.
We hope you had an enjoyable, relaxed festive season surrounded by family and friends. However, we're back! Well rested and ready to take on the non-stop first 2 months of 2018.
We’ll be kick-starting the New Year with a Global Management Conference in the city of Gaudi, Barcelona. The main room features a 38-foot wide set, measuring 10 feet high, comprising of a super widescreen rear projection screen at 22ft wide and 8ft high. The set will have branded panels either side of the screen and on the lectern. Pictures to follow in due course.
Following shortly after will be the first International Tax Academy of 2018. It is to be held in Rome at the Rome Marriott Park Hotel renowned for its huge meeting space of over 140,000 sq ft!
Season’s greetings from all of us at Cypher Media!
Another jam-packed year has come to an end and it has been so successful in and out of the office. We look forward to getting right back into the new year after having some well-deserved rest.
We’ll be kick-starting next year with a Global Management Conference in Barcelona in January, followed shortly after by an International Tax Academy in Rome at the start of February, it'll be March before we know it!
We’ve recently invested in our third Blackmagic 4k Video Assist monitor after being pleasantly surprised by their performance on our past conferences. The 7” high resolution, super bright touch screen is now our go-to video assistant.
Don’t underestimate its size! The Blackmagic has a screen resolution of 1920 x 1200 so you can view a full 16:9 image or video. It also records Ultra HD 4k/HD up to 30fps with monitor features such as histogram, zebra, and focus peaking to help us get the best possible shots while avoiding things such as overexposure.
Here at Cypher Media, we’re always thinking of innovative ways of cutting costs for our clients. With our latest piece of equipment, we’re able to do just that!
We’ve looked into cost-effective ways of live streaming for our clients, cutting the cost down by thousands of pounds! Our convenient new piece of equipment allows us to stream using HD camera signals to Live cast through YouTube, Adobe Connect, and other live streaming services.
Our solutions range from using a singular HD webcam to a full 3 broadcast-camera live feed with a Vision Mixer for high-quality streaming. Gone are the days of having to hire expensive equipment and broadcast trucks.
When there’s live feed, there’s a stream of advantages! Participants feel more engaged in the webinar/session at hand, it’s also easier to explain and put things into perspective. Live streaming saves company resources; and more importantly, time!
Here at Cypher Media, over the last few conferences we’ve been showing our new timetable system off.
The system was developed by our web developer, Dharmesh, using Node JS – an open source server framework that runs on various platforms (Windows, Linux, Unix, Mac OS X, etc.) and MySQL (Relational database management system).
To get the look and feel we have used materialise CSS - A modern responsive front-end framework based on Material Design.
The timetable has many excellent features that ensure the delegates are going to the right place at the right time. The timetable updates automatically overnight which saves a lot of hassle in the busy conference mornings. It also clearly shows when a session is in progress by highlighting it grey. When a session has been and gone, the timetable automatically removes it from the queue of sessions, saving confusion.
The new system will be ready soon; it is going to be combined with Google Material Design + Socket IO + Angular 5 – The latest technology at the moment.
With the Global Tax Academy in Rome coming to an end on Saturday, more than half of the Cypher crew are flying straight to Madrid for the third and final International Tax Academy of the year. The conference will run from 18th – 25th November, that makes 12 days on the road for the majority of the crew!
The main stage will have a two-screen backdrop, approximately 100ft wide and 13ft high with twin 16:9 format, 13ft wide screens. We’re also taking a stunning 8m x 4m LED wall package.
The conference will take place at the Madrid Marriott Auditorium Hotel & Conference Center which has excellent meeting space. The Marriott has 56 event rooms and a maximum of 56 breakout rooms with the capacity of the largest event space being 2000.
This will be our last job of the year, after some well-deserved rest over Christmas, we’ll be up and running again in late January for the first Global Management Conference of the New Year.
We’re pleased to say our Digital Marketing / Production Assistant apprentice, Jake, has finished his level 3 diploma in Digital Marketing and Social Media. He’s now working towards his level 4 diploma that he should hopefully obtain in February of 2019.
Jake has had an exciting first year at Cypher, coming straight from school he has transitioned well. As of November, we’ve brought Jake along to lots of conferences for on-the-job experience. A few of the locations include London, Madrid, Lyon & Paris!
Our kit is currently being prepared to be sent off to Rome for the 6-day-long annual Global Tax Symposium.
We’ve got a super busy upcoming two weeks as thirteen out of twenty-four of the crew will have to fly straight from Rome to Madrid for the next even - the third International Tax Academy that’ll run from 18th – 25th of November.
The venue for this year’s Annual Global Tax Symposium is the Waldorf Astoria Rome Cavalieri Hotel which is the "largest and most modern congress facility of any European 5-star luxury hotel." The venue has over 93,000 sq.ft of meeting and conference space, so that should be enough to cater for all of the delegates!
There will be 24 Cypher Media crew on site to set up and manage the event.
We are also building the largest LED wall we have ever used for a client conference, at a size of 8m x 4m! And we can't wait to post some pictures of it in action!
This year’s Global Transfer Pricing Conference was held at the London Hilton Metropole; renowned for its huge meeting space, it catered for over 1100 delegates from the 7th – 13th of November across the 6 day Transfer Pricing Conference.
With a moderate crew of 23, we got set on getting the event up and running. The main stage featured a twin screened backdrop that was approximately 80ft wide and 14ft high with twin 16:9 format 14ft screens. The set was created to be multifunctional as the room was to be split into two separate rooms for two different sessions and then back again into one large room.
The set was able to be split and set back up to be used as two standalone sets when the walls had been divided within a short 30 minute period. We frequently do this on events for our clients.
The whole Cypher crew provided AV equipment and support, as well as onsite editing, branding set & stage building, sound, lighting and much more.
We also provided AV support at the Natural History Museum during the conference. Find out more here.
On Wednesday 11th of October we provided A/V support for a gala night at the beautiful Natural History Museum.
Guests arrived by coach from the Global Transfer Pricing Conference that was being held at the Hilton Metropolitan Hotel in Edgware.
On arrival guests were given a drink and then led straight through to dinner to music from a string duo. Dinner was set for 800 delegates in Hintze Hall and Fossil Way and the after party was held in North Hall.
Working with approved venue partners we lit the entrance to the museum in brand colours and provided lighting and sound throughout all of the spaces being used for the evening. Client logos were also projected onto the wall above the main staircase in Hintze Hall and onto the wall at the end of Fossil Way. The newly installed blue whale was also lit in complementary colours.
Although the after party went on until midnight we managed not to wake any of the exhibits.
Colour grading and correction
“Colour grading is the process of altering and enhancing the colour of a motion picture, video image, or still image electronically, photo-chemically or digitally.”
Colour grading is usually associated with picture and video editing and we often use it in our projects here at Cypher Media to give our videos a cinematic look or in order to change the atmosphere. Often we will shoot our videos using Sony S-log3, which captures a lot more detail in the image which increases flexibility when grading.
Some of our monitors, such as our Blackmagic 4K video assist has some pre-set colour grades (known as LUTs) loaded into the memory so that we can see in real time what the image might look like in post-production.
Colour grading should not be mixed up with colour correction. Although they can be used interchangeably, they still refer to different processes or editing colour in media. Colour correction usually comes first as raw footage/images tent to be over or under saturated and need balancing out. Colour correction would then balance the colours out so they look as the human eye would see.
A good example of how we used colour correction and grading recently was when we had to pull out some old footage of London from our archives for an upcoming project. The sky was dull and washed out, and the shots had actually been shot with a ‘warm’ look. We wanted to restore the shots and see what we could do with the sky.
Here is an example of how Chris used the above techniques to bring new life to the video.