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Video is the most complete and powerful artificial communication medium in the corporate toolkit. We usually shoot in High Definition (Sony XDCAM HD) but can deliver in any format. We have two Avid edit suites – Liquid and Media Composer.
Benefits?
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Familiar and popular medium – non threatening |
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Brings ideas/designs to life with sight and sound |
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Commands attention |
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Easy to digest |
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Encapsulates/focuses an idea/argument/situation within a clearly defined/designed/approved framework |
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Can take the audience right to the heart of a location, process, issue etc. and share the experience with them – is a window on the world |
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Is not constrained by time – can look into the past or the future |
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Can create 3D moving images of 2D static material |
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Able to show views not available in another medium – moving aerial shots, 3D animation etc. |
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Portable and flexible– can be shown almost anywhere, anytime |
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Repeatable - delivers a clear, constant, repeatable and reliable message and is not subject to human variables |
What?
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Documentary & Drama |
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Training - motivational & practical |
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Marketing & Sales of Products & Services |
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Health & Safety |
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Education |
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Induction |
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Corporate Image |
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Advertising |
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Simulations |
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Recruitment |
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Public Relations |
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Internal communications |
How?
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Production management |
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Script writing |
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Storyboarding |
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Direction |
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Filming |
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Editing |
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3D Animation & Modelling |
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Virtual Reality |
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Duplication – DVD, CD-ROM |
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