Blu-ray wins the day!
The high definition DVD battle is over, and the winner is Blu-ray - which will now become the industry standard.
Sony's Blu-ray and Toshiba's HD DVD were introduced in 2006 but having two incompatible formats caused confusion and meant that the consumer was reluctant to purchase an expensive and potentially redundant bit of equipment to add to the pile already sitting under their TV. Blu-ray's victory has cleared the way and we expect a considerable increase in the demand for our programmes to be delivered in this high definition format.
There is no discernable difference in quality (unless you wear a white coat for a living and have access to some very sophisticated equipment) and Blu-ray players are readily available. As we already shoot in HD, we welcome this outcome - simpler for us and simpler for the client.
AV market grows in 2007
Key growth areas in the UK market include digital signage, systems, videoconferencing, IPTV and webcast and event production. Corporate video production falls back but the advent of HD and video-for-web may promote renewed growth in 2008.
Source: Decision Tree Consulting (AV magazine – Jan 2008)
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