NEW! Final Cut Studio 2
New to our video editing facilities is Final Cut Studio 2.
The first choice of professional editors worldwide, Final Cut Pro 6 delivers high-performance digital, nonlinear editing and native support for virtually any video format. Final Cut Studio 2 gives more creative options and technical control than ever before. Studio 2 includes:
- Final Cut Pro 6 for video and film editing
- Motion 3 for graphics and animation in 3D
- Soundtrack Pro 2 for professional audio post-production
- Colour for professional color grading and finishing
- Compressor 3 and DVD Studio Pro 4 for digital delivery virtually anywhere — a disc, the web, Apple TV, iPod, or mobile phone
Conference in Rome
Not only was our conference in Rome a great success - serving over 300 delegates in the luxurious Rome Cavalieri Hilton Hotel that over-looks the city - we also had an opportunity to test out our new Sony XDCAM EX. We spent the best part of a day travelling around to famous landmarks and capturing shots of this wonderful city. Thankfully, we picked a clear, sunny day and the footage looked fantastic!
XDCAM-EX is here!
Our new Sony PMW-EX1 High Definition, solid state camcorder is here! With 1920 x 1080 and 1280 x 720 HD recording capability, plus flash memory recording.
This breakthrough product uses a newly developed "SxS PRO"™ memory card as its recording media and offers cost effective long form recording coupled to nonlinear capabilities such as instantaneous random access and high speed file-based operation. Equipped with two SxS PRO memory card slots, the camcorder can record up to 140 minutes of HD footage using two 16-GB SxS PRO memory cards.
NEW! Avid Portable Edit Suite
Cypher Media has just invested in a new powerful Dell Vostro 1500 Laptop for our upcoming on-site video editing needs. Coupled with our new XDCAM EX and Avid Liquid, this enables us to quickly and easily edit in full high definition at our events and produce opening and closing videos for our clients.
Blu-ray wins the day!
The high definition DVD battle is over, and the winner is Blu-ray - which will now become the industry standard.
Sony's Blu-ray and Toshiba's HD DVD were introduced in 2006 but having two incompatible formats caused confusion and meant that the consumer was reluctant to purchase an expensive and potentially redundant bit of equipment to add to the pile already sitting under their TV. Blu-ray's victory has cleared the way and we expect a considerable increase in the demand for our programmes to be delivered in this high definition format.
There is no discernable difference in quality (unless you wear a white coat for a living and have access to some very sophisticated equipment) and Blu-ray players are readily available. As we already shoot in HD, we welcome this outcome - simpler for us and simpler for the client.
Video
Video is the most complete and powerful artificial communication medium in the corporate toolkit. We usually shoot in High Definition (Sony XDCAM HD) but can deliver in any format. We have several edit suites; one desktop Avid Liquid and two further Avid Liquid Laptop portable systems for onsite editing at events and conferences. Our latest addition is powerful 8-core Apple Mac Pro with Final Cut Studio 2 HD.
Benefits?
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Familiar and popular medium – non threatening |
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Brings ideas/designs to life with sight and sound |
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Commands attention |
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Easy to digest |
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Encapsulates/focuses an idea/argument/situation within a clearly defined/designed/approved framework |
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Can take the audience right to the heart of a location, process, issue etc. and share the experience with them – is a window on the world |
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Is not constrained by time – can look into the past or the future |
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Can create 3D moving images of 2D static material |
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Able to show views not available in another medium – moving aerial shots, 3D animation etc. |
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Portable and flexible– can be shown almost anywhere, anytime |
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Repeatable - delivers a clear, constant, repeatable and reliable message and is not subject to human variables |
What?
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Documentary & Drama |
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Training - motivational & practical |
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Marketing & Sales of Products & Services |
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Health & Safety |
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Education |
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Induction |
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Corporate Image |
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Advertising |
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Simulations |
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Recruitment |
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Public Relations |
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Internal communications |
How?
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Production management |
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Script writing |
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Storyboarding |
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Direction |
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Filming |
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Editing |
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3D Animation & Modelling |
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Virtual Reality |
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Duplication – DVD, CD-ROM |
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