Blu-ray wins the day!
The high definition DVD battle is over, and the winner is Blu-ray - which will now become the industry standard.
Sony's Blu-ray and Toshiba's HD DVD were introduced in 2006 but having two incompatible formats caused confusion and meant that the consumer was reluctant to purchase an expensive and potentially redundant bit of equipment to add to the pile already sitting under their TV. Blu-ray's victory has cleared the way and we expect a considerable increase in the demand for our programmes to be delivered in this high definition format.
There is no discernable difference in quality (unless you wear a white coat for a living and have access to some very sophisticated equipment) and Blu-ray players are readily available. As we already shoot in HD, we welcome this outcome - simpler for us and simpler for the client.
Video
Video is the most complete and powerful artificial communication medium in the corporate toolkit. We usually shoot in High Definition (Sony XDCAM HD) but can deliver in any format. We have several edit suites; one desktop Avid Liquid and two further Avid Liquid Laptop portable systems for onsite editing at events and conferences. Our latest addition is powerful 8-core Apple Mac Pro with Final Cut Studio 2 HD.
Benefits?
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Familiar and popular medium – non threatening |
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Brings ideas/designs to life with sight and sound |
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Commands attention |
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Easy to digest |
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Encapsulates/focuses an idea/argument/situation within a clearly defined/designed/approved framework |
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Can take the audience right to the heart of a location, process, issue etc. and share the experience with them – is a window on the world |
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Is not constrained by time – can look into the past or the future |
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Can create 3D moving images of 2D static material |
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Able to show views not available in another medium – moving aerial shots, 3D animation etc. |
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Portable and flexible– can be shown almost anywhere, anytime |
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Repeatable - delivers a clear, constant, repeatable and reliable message and is not subject to human variables |
What?
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Documentary & Drama |
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Training - motivational & practical |
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Marketing & Sales of Products & Services |
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Health & Safety |
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Education |
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Induction |
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Corporate Image |
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Advertising |
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Simulations |
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Recruitment |
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Public Relations |
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Internal communications |
How?
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Production management |
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Script writing |
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Storyboarding |
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Direction |
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Filming |
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Editing |
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3D Animation & Modelling |
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Virtual Reality |
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Duplication – DVD, CD-ROM |
NEW! Avid Media Composer HD
Cypher Media is delighted to announce that we have a new HIGH DEFINITION edit suite - Avid Media Composer HD! This enables us to edit HD footage from our Sony XDCAM HD camera and export material in wide range of high definition formats such as Windows Media Video HD, Quicktime HD, Blu-ray and HD DVD.
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